A secret organization ruthlessly seeks power over supernatural terrors in this globe-trotting anthology of arcane mystery and adventure, from the bestselling world of Arkham Horror Beyond our world lies another, one full of paranormal forces and eldritch horrors, and once that membrane has been pierced, life can never be the same again. In every corner of the globe, a secret international organization is seizing objects of extreme supernatural power. They declare themselves defenders of humanity, fighting off the darkness which presses against the veil shrouding our reality from the unknowable. But do their claims of altruism ring true? And should a shadowy cabal be permitted to wield such power alone? From the world of Arkham Horror comes an exciting new anthology that delves into the mysterious Red Coterie and those who seek to stop them.

John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy. The book focuses on each individual aspect of Keynes's doctrines: his revolutionary emphasis on the economy as a whole (the study that would later become known as macroeconomics); consumer demand and where it leads; investment demand and where it leads; the rate of interest and the influence of monetary policy; the role of government in controlling fiscal policy; and the overarching importance of expectations, optimism and pessimism. The book concludes with the seven major lessons drawn from the American economy in the latter half of the 20th Century and how these lessons were forecast by Keynes. An excellent introduction to Keynes and his legacy for students and non-specialist members of the public who want to know more about how the economy is controlled and stimulated, it is also of considerable interest to students of modern economic history.

John Maynard Keynes was the most influential economist of the 20th Century, whose doctrines had a huge impact on American prosperity in the years following the Second World War. This new book by John Philip Jones describes the main features of Keynes's work, including the fiscal and monetary policies he recommended, together with a detailed tracking of how his theories played out in the American economy. The book focuses on each individual aspect of Keynes's doctrines: his revolutionary emphasis on the economy as a whole (the study that would later become known as macroeconomics); consumer demand and where it leads; investment demand and where it leads; the rate of interest and the influence of monetary policy; the role of government in controlling fiscal policy; and the overarching importance of expectations, optimism and pessimism. The book concludes with the seven major lessons drawn from the American economy in the latter half of the 20th Century and how these lessons were forecast by Keynes. An excellent introduction to Keynes and his legacy for students and non-specialist members of the public who want to know more about how the economy is controlled and stimulated, it is also of considerable interest to students of modern economic history.

Focused content, layout and price - Routledge competes and wins in relation to all of these factors - Craig Lind, University of Sussex, UK The best value and best format books on the market. - Ed Bates, Southampton University, UK Routledge Student Statutes present all the legislation students need in one easy-to-use volume. Developed in response to feedback from lecturers and students, this book offer a fully up-to-date, comprehensive, and clearly presented collection of legislation - ideal for LLB and GDL course and exam use. Routledge Student Statutes are: Exam Friendly: un-annotated and conforming to exam regulations Tailored to fit your course: 80% of lecturers we surveyed agree that Routledge Student Statutes match their course and cover the relevant legislation Trustworthy: Routledge Student Statutes are compiled by subject experts, updated annually and have been developed to meet student needs through extensive market research Easy to use: a clear text design, comprehensive table of contents, multiple indexes and highlighted amendments to the law make these books the most student-friendly Statutes on the market Competitively Priced: Routledge Student Statutes offer content and usability rated as good or better than our major competitor, but at a more competitive price Supported by a Companion Website: presenting scenario questions for interpreting Statutes, annotated web links, and multiple-choice questions, these resources are designed to help students to be confident and prepared.

'Focused content, layout and price - Routledge competes and wins in relation to all of these factors' - Craig Lind, University of Sussex, UK 'The best value and best format books on the market.' - Ed Bates, Southampton University, UK Routledge Student Statutes present all the legislation students need in one easy-to-use volume. Developed in response to feedback from lecturers and students, this book offer a fully up-to-date, comprehensive, and clearly presented collection of legislation - ideal for LLB and GDL course and exam use. Routledge Student Statutes are: * Exam Friendly: un-annotated and conforming to exam regulations * Tailored to fit your course: 80% of lecturers we surveyed agree that Routledge Student Statutes match their course and cover the relevant legislation * Trustworthy: Routledge Student Statutes are compiled by subject experts, updated annually and have been developed to meet student needs through extensive market research * Easy to use: a clear text design, comprehensive table of contents, multiple indexes and highlighted amendments to the law make these books the most student-friendly Statutes on the market Competitively Priced: Routledge Student Statutes offer content and usability rated as good or better than our major competitor, but at a more competitive price * Supported by a Companion Website: presenting scenario questions for interpreting Statutes, annotated web links, and multiple-choice questions, these resources are designed to help students to be confident and prepared.

?????? Philip Jones Griffiths is renowned as the foremost photographer of the war in Viet Nam. President of Magnum for a record five years, his 1971 publication Viet Nam Inc was a crucial influence in changing public opinion in the US at the time of the conflict. ?????? This new book however presents a period much closer to home, with a departure towards many previously unseen images taken of Britain in the 1950s, 60s and 70s. ?????? Griffiths's images depict social and political affairs and landmark events over three decades of change and upheaval in Great Britain. ?????? From the Beatles in Liverpool and coalminers in Wales, to CND marches on the streets of London and funeral processions in Northern Ireland, the images are acute, human, and often wry, moments describing an important transition in British society. ??????Tock! presents a domestic revolution, from a photographer whose international fame covering a country on the other side of the world is now put in the context of his equally incisive work at home. ?????? An exhibition of over 50 images from the book was exhibited in 2007 at Trolley Gallery, London and afterwards at Savignano Festival, Italy. ?????? In 2008 the images will be exhibited in Liverpool, England, as part of their 'City of Culture' celebrations. ?????? Philip Jones Griffiths was recently honored for Achievement in Photojournalism, at the 5th Annual Lucie Awards in New York, October 2007.

Description: Viet Nam at Peace is the monumental chronicle of a country struggling to emerge from the apocalyptic destruction of war--a destruction so seismic that many thought (vainly) that it would end all contemporary imperial aggression. Philip Jones Griffiths has visited VietNam 25 times since the end of the war. The first Westerner to travel by road from Hanoi to Ho Chi Minh City after the war, and later the Ho Chi Minh trail, he has amassed an unparalleled photographic record of the post-war transformation of the country. Featuring 300 black and white images, Viet Nam at Peace chronicles not only the country's shattered terrain, but also the destruction of its citizens' culture, minds, hearts, and hopes. Limbless heroes, Amerasian children, and boat people are shown here alongside horrific attempts by the Vietnamese to curb the hydra of today's increasing consumerist excesses. From the first days of terrible hardships, as joys of victory were quickly tempered by the reality of the extent of the destruction, to today's re-emergence of social problems like prostitution and drug addiction, Griffiths paints a comprehensive and complex portrait of a society forever marked by the brutality of war.

We are told that the future of work will be increasingly automated. Algorithms, processing massive amounts of information at startling speed, will lead us to a new world of effortless labour and a post-work utopia of ever expanding leisure. But behind the gleaming surface stands millions of workers, often in the Global South, manually processing data for a pittance. Recent years have seen a boom in online crowdworking platforms like Amazon's Mechanical Turk and Clickworker, and these have become an increasingly important source of work for millions of people. And it is these badly paid tasks, not algorithms, that make our digital lives possible. Used to process data for everything from the mechanics of self-driving cars to Google image search, this is an increasingly powerful part of the new digital economy, although one hidden and rarely spoken of. But what happens to work when it makes itself obsolete. In this stimulating work that blends political economy, studies of contemporary work, and speculations on the future of capitalism, Phil Jones looks at what this often murky and hidden form of labour looks like, and what it says about the state of global capitalism.

The Royal Navy Day by Day, the splendid history of the Senior Service across 500 years, presented as a diary of daily events, has become a familiar and much-loved part of the Royal Navy and Royal Marines. It is the standard naval history reference book employed daily throughout the Fleet. Here are recorded not just great battles but also minor actions by small ships, and the service of men and women, sailors, Royal Marines, the WRNS, aircrew, submariners, and RFA and Merchant Navy personnel, down the generations. It is also the Royal Navy's own story - what was done to it by the sea, the enemy and the Admiralty - and the traditions and customs, the quirks and eccentricities it has gathered around itself. This book is a tribute to the Royal Navy but it is not a company history; it records just a few of the Navy's dropped catches and own goals which give added credibility to this very fine record. The Royal Navy Day by Day is highly regarded in the Royal Navy and it is issued to all HM ships and establishments. First published in 1979, this expanded fifth edition has been thoroughly revised and updated, and contains many fresh images.

Pakistan’s 2018 general elections marked the second successful transfer of power from one elected civilian government to another—a remarkable achievement considering the country’s history of dictatorial rule. Pakistan’s Political Parties examines how the civilian side of the state’s current regime has survived the transition to democracy, providing critical insight into the evolution of political parties in Pakistan and their role in developing democracies in general. Pakistan’s numerous political parties span the ideological spectrum, as well as represent diverse regional, ethnic, and religious constituencies. The essays in this volume explore the way in which these parties both contend and work with Pakistan’s military-bureaucratic establishment to assert and expand their power. Researchers use interviews, surveys, data, and ethnography to illuminate the internal dynamics and motivations of these groups and the mechanisms through which they create policy and influence state and society. Pakistan’s Political Parties is a one-of-a-kind resource for diplomats, policymakers, journalists, and scholars searching for a comprehensive overview of Pakistan’s party system and its unlikely survival against an interventionist military, with insights that extend far beyond the region.

A pracitcal guide to opening and strengthening your reiki channels. Since originating in Japan in 1922, Reiki has been adapted to cultural traditions across the world. Reiki practitioners use a technique called palm healing or hands-on healing through which a "universal energy" is transferred through the palms of the practitioner to the patient in order to encourage emotional or physical healing. Reiki is used for healing oneself and others and for spiritual development. It works by combining two things: initiations that awaken and open your energy channels and techniques for using your hands, eyes, and intention to direct this energy flow where needed. Anyone who wishes to do this work must prepare by following particular methods and steps, all wonderfully explained in this introductory guide. Discover why Reiki is so unique and learn about its origins, five precepts, attunements, basic hand positions, and special treatments created by Reiki's founder, Mikao Usui. All the spiritual practices here have been specifically chosen to guide readers on a path of love, light, healing, and self-knowledge.

"The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function."

--Philip J. Kitchen, University of Hull, U.K.

"This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective."

--Jan S. Slater, Ph.D., Ohio University

The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were developed up to fill the vacuum. These were soon developed into doctrines, which became widely followed?fables that became fashions. Not many of these theories were ever subjected to harsh scrutiny based on factual knowledge, mainly because there was not much factual knowledge available until recently.

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help evaluate these advertising "fables" and "fashions," and also to study the facts. He uses the patterns and trends revealed by the accumulations of data from cutting-edge research to illustrate the occasional incompleteness, inadequacy, and in some cases total wrongheadedness of these fables and fashions. Each chapter then attempts to describe one aspect of how advertising really works.

Unlike most other advertising textbooks, Fables, Fashions, and Facts About Advertising is not written as a "how to" text, or as a vehicle for war stories, or as a sales pitch. Instead, it is a book that concentrates solely on describing how advertising works. Written to be accessible to the general public with little or no experience studying advertising, it makes the scholarship of an internationally renowned figure accessible to students taking beginning advertising courses.

Fables, Fashions, and Facts About Advertising is ideal as a core or supplemental text for courses in marketing, communication, journalism, and related disciplines. This volume should also be useful to the tens-of-thousands of business people whose careers are directly or indirectly concerned with advertising.

"John Philip Jones?s new book is a provocative and lively challenge to much conventional advertising practice."

?PAUL FELDWICK, Southcot House, Executive Planning Director, BMP,DDB, U. K.

"Professor John Philip Jones is more than a fine teacher, he is an exceptional thinker. John at last brings structure, clarity, and understanding to the murky business of how advertising contributes to brand profits. Reading his new book I found myself nodding ?yes, yes, yes? to things I had never read before."

?ERWIN EPHRON, President, Ephron, Papazian & Ephron, Inc.

"John Phillip Jones has set himself the highest hurdle there is?how to make advertising accountable. His argument is precise, and his language entertaining and intelligent, making this quest an essential, provocative and delightfully enjoyable voyage for professionals and students alike. Read it."

?ANDREW FENNING, Executive Vice President of J. Walter Thompson

"Building on his original single-source data analysis, Jones demonstrates in depth the potential power of advertising ideas. His new Gatekeeper model gives his thesis some real teeth and provides marketers and agencies with an invaluable tool to harness creativity profitably on behalf of brands."

?HAMISH PRINGLE, Director General of the IPA and co-author of 'Brand Spirit' and 'Brand Manners'

John Philip Jones gives you his methods and shares details of how advertising can be effectively measured and made accountable.

The Ultimate Secrets of Advertising is based on a large study of real brand advertising conducted by Media Marketing Assessment (MMA). Jones provides "inside" information and new information never published before on how advertising works, if it works, how much it works, and how to explain, present, determine, measure, and analyze the medium- and long-term effects of advertising.

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest."

?Andy Fenning, Executive Vice President,

Director of Strategic Development,

J. Walter Thompson, New York

"John Philip Jones is a name you know . . . . with opinions you value . . . . and updated and current information. Here is everything you need to know about advertising."

?Don E. Schultz, President,

Agora, Inc, Northwestern University

John Philip Jones, best-selling author of What?s In a Name? Advertising and the Concept of Brands and When Ads Work: New Proof that Advertising Triggers Sales, has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications.

Entries are arranged alphabetically for easy access and include a thorough description of each organization?s purpose, activity, and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (American Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States, the collection is global in scope. Key publications such as AdWeek, Advertising Age, and AdMap are also included.

This resource guide is the fifth and final volume of a series edited by John Philip Jones that comprises an essential advertising library.

1. How Advertising Works: The Role of Research
2. The Advertising Business
3. How to Use Advertising to Build Strong Brands
4. International Advertising: Realities and Myths
5. Advertising Organizations and Publications

?John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone involved in understanding how brands are born and nurtured should follow his work with keen interest.? --Andy Fenning, Executive Vice President, Director of Strategic Development,J. Walter Thompson, New York Advertising?s greatest single contribution to business is its ability to build brands, and this comprehensive volume covers all aspects of this critical marketing process. Edited by John Philip Jones, best-selling author of What?s in a Name? Advertising and the Concepts of Brands and When Ads Work: New Proof That Advertising Triggers Sales, this handbook offers an authoritative examination of successful brand-building techniques. An authoritative cast of chapter authors, representing a global mix of academic and professional backgrounds, that examine all aspects of brand management, brand equity, new and mature brands, and ?brand magic.? The brand concept is also extended in unexpected new areas such as political marketing, green marketing, and the arts. This handbook is part of a series edited by John Philip Jones that stands as a complete library of essential advertising theory and practice. Other volumes in this series include How Advertising Works: The Role of Research and The Advertising Business.

Go from setting up your production environment, to building an app, to deploying it to the web using industry best practices along the way Key Features Follow a blueprint to build production-ready apps that can be adapted and tailored to your requirements Learn how to combine a React frontend with a Quart backend, and run them in Docker on AWS Adopt industry best practices that can be used in your personal as well as work projects Book DescriptionA Blueprint for Production-Ready Web Applications will help you expand upon your coding knowledge and teach you how to create a complete web application. Unlike other guides that focus solely on a singular technology or process, this book shows you how to combine different technologies and processes as needed to meet industry standards. You'll begin by learning how to set up your development environment, and use Quart and React to create the backend and frontend, respectively. This book then helps you get to grips with managing and validating accounts, structuring relational tables, and creating forms to manage data. As you progress through the chapters, you'll gain a comprehensive understanding of web application development by creating a to-do app, which can be used as a base for your future projects. Finally, you'll find out how to deploy and monitor your application, along with discovering advanced concepts such as managing database migrations and adding multifactor authentication. By the end of this web development book, you'll be able to apply the lessons and industry best practices that you've learned to both your personal and work projects, allowing you to further develop your coding portfolio. What you will learn Set up an optimum development environment for building web apps Create a working backend Quart app that can be tailored to suit your needs Build a user management system with passwords and authentication Build a single-page application with React Router and Formik Deploy your app to AWS and understand the importance of monitoring Discover advanced concepts such as managing database migrations Who this book is forThis book is for software engineers like recent computer science or bootcamp graduates who already know how to program and want to learn how to build an app by following standard industry processes such as continuous integration and continuous deployment (CI/CD). Working knowledge of TypeScript/JavaScript, Python, HTML, CSS, and SQL is needed. You don't, however, need prior experience with Quart, React, AWS, and all other specific technologies and processes, as they will be introduced in the book.

If you have ever donated money to international aid and wondered what it takes to deliver the aid on the ground then this is the book for you. The dangers and high risk that sometimes accompany the humanitarian aid workers in conflict and disaster zones. Follow one man's journey through some of the most dangerous landscapes helping aid organisations to remain safe while delivering vital aid in war, post conflict and disaster zones throughout his 15-year journey. The dangers to aid workers has never before been so acute; the rise of violent extremist groups has shown a direct and targeted threat to those who work in International Aid Delivery. Executions, Kidnap and torture are all real threats, the risk of being targeted and taken are real, yet the aid workers still volunteer to travel to far-flung locations to deliver life-saving aid to communities and to people they have never met and know very little about. Follow the emotions of one man, understand his mistakes and his personal humanity, read the terrifying detail of several close calls on his personal safety and the lengths he went through to ensure aid was delivered. Hear the relived accounts of emergency evacuations, often under fire and the heartbreak of losing one of your own with the dangers involved when recovering the bodies of co-workers. All based on true events. Forget the stories of those who stereo-type aid workers as tree-huggers and do-gooders, while the work they do is for good, they are people who put themselves in harm's way to help others, they face risks that can end their lives, all with the motivation to help those in dire need of support and to deliver life-saving aid, often delivering the aid bought with your donation.

Pakistan's 2018 general elections marked the second successful transfer of power from one elected civilian government to another-a remarkable achievement considering the country's history of dictatorial rule. Pakistan's Political Parties examines how the civilian side of the state's current regime has survived the transition to democracy, providing critical insight into the evolution of political parties in Pakistan and their role in developing democracies in general. Pakistan's numerous political parties span the ideological spectrum, as well as represent diverse regional, ethnic, and religious constituencies. The essays in this volume explore the way in which these parties both contend and work with Pakistan's military-bureaucratic establishment to assert and expand their power. Researchers use interviews, surveys, data, and ethnography to illuminate the internal dynamics and motivations of these groups and the mechanisms through which they create policy and influence state and society. Pakistan's Political Parties is a one-of-a-kind resource for diplomats, policymakers, journalists, and scholars searching for a comprehensive overview of Pakistan's party system and its unlikely survival against an interventionist military, with insights that extend far beyond the region.